RESEARCHER. EDUCATOR. WRITER. FOUNDER.

Stories, creativityand the humanside of work.

I’m Bruce Jahandideh, a sales researcher, writer, educator and founder. Through books, research and teaching, I explore how people create, communicate and make decisions.

Explore my books Discover my research
Bruce Jahandideh in a navy jacket and white shirt, standing with his arms folded
DR BRUCE JAHANDIDEHSydney, Australia

THE THREAD THROUGH MY WORK

It starts
with people.

What happens when ideas meet real life?

For me, it begins with people: a conversation, a decision, a different way of seeing. Some questions become books or articles. Others lead to research, or into a classroom full of perspectives. This is where those parts of my life meet.

Start with the books

LECTURER AND EDUCATOR
ACROSS SYDNEY

University of Technology Sydney Macquarie University UNSW Sydney The University of Sydney Australian Catholic University University of Wollongong

From a buyer’s decision to the life we choose.

01 / BOOKS

Books and works
in progress.

Three manuscripts about sales stories, meaningful work and integrity. Not yet published. Explore the ideas or request an excerpt.

01 / STORIES & SALESBridge, Not Applause, by Bruce Jahandideh. Book cover.From the first conversation to renewal.
UNPUBLISHED MANUSCRIPT

Bridge,
Not Applause.

How to Use the Right Story at the Right Moment in Complex B2B Sales

A good story gives your buyer somewhere to go.

For sellers whose stories win attention but leave buyers unsure what to do next. Follow one complex B2B deal and learn to match the story to the decision.

Foreword by Lisa Earle McLeod
No publication date announced.

Read foreword excerpts
02 / MEANING & WORKToo Engaged to Rest, by Bruce Jahandideh. Book cover.For the work you love. And the life around it.
UNPUBLISHED MANUSCRIPT

Too Engaged
to Rest.

Why the Work You Love Can Still Burn You Out

Love your work. Still need a life.

What happens when the work that gives us meaning also makes it difficult to step away? An exploration of engagement, exhaustion and the permission to rest.

In development. No publication date announced.

About the manuscript
03 / INTEGRITY & CHOICEA Life You Can Stand Behind, by Bruce Jahandideh. Book cover.What does it mean to stand behind your life?
UNPUBLISHED MANUSCRIPT

A Life You Can
Stand Behind.

Integrity and the hidden work of keeping things as they are

A good life is also a work in progress.

The work it takes to keep our lives as they are. The costs we carry and leave to others. And what integrity asks of us when something needs to change.

Revised manuscript, September 2026. No publication date announced.

About the manuscript

02 / ARTICLES & NOTES

Ideas for your
next conversation.

Practical writing on sales stories, creativity and work. Start with why a compelling story can still cost you the deal.

StoriesWorkCreativityBeing human

One story. Two very different outcomes.

LATEST ARTICLE / 01STORYTELLING
An open book forms a bridge to a business meeting. Text: Bridge, Not Applause. A story they can carry forward.

Your Best Sales Story
Might Be Losing You Deals

Same seller, same buyer, two stories. One opened the door. The other closed it.

8 min read
Read the article

Put the idea to the test.

03 / RESEARCH & IDEAS

What moves
people?

I study storytelling, sales management and creativity: how sellers build trust, how buyers make decisions and how new ideas gain a foothold.

Choose a question to explore

Storytelling

When does a sales story
help a buyer act?

In Bridge, Not Applause, I explore why matching a story to the buyer’s decision matters more than simply telling it well.

INSIGHT FROM THE MANUSCRIPT

A useful sales story gives the buyer a way to understand a decision and explain it to others.

WHY IT MATTERS

The story must help after the meeting, when the buyer needs to build support without you.

A story they can see themselves in.

Current projects include manuscripts in review.

Explore my academic work

Bring it into the classroom.

04 / TEACHING

Make room
for that aha.

Learn the idea.
Then put it to work.

I use stories, cases, problem-based tasks and simulations, with structured feedback to help students explain their choices and improve them.

What will we try today?

Four ways into the classroom.

SUBJECTS IN THIS GROUP

Try the idea.
See what happens.

  • Creative Problem Solving
  • Innovation Lab
  • Business Innovation
  • Collaboration and Innovation in Business
  • Entrepreneurship and New Venture Management
  • Social Entrepreneurship

Subjects taught across lecturer, unit convenor, guest lecturer and tutor roles.

IN THE CLASSROOM

A company they care about.
A decision they can defend.

In Advanced Consumer Behaviour at Macquarie, students investigate a company they would like to work for, use consumer insights to diagnose a marketing challenge, and recommend what to do next.

See the unit and assessment

TEACHING RECOGNITION

Recognition for the work in the room.
2026UNSW Sydney

AWARD WINNER

Teaching
award.

UNSW Business School

Ask. Try. Think again.

Let’s talk teaching

Every question has a backstory.

05 / ABOUT

Behind the work,
the person.

Bruce Jahandideh in a beige jacket and cream knit shirt

I’m Bruce. I’ve always been interested in what happens between an idea and real life.

Listening first.

Account management, sales and market research brought me close to the questions people ask when they need to make a decision.

Looking deeper.

After industrial engineering and an MBA, I completed a PhD in marketing at Macquarie University, exploring creativity in sales.

Putting ideas to work.

I lead ThirdP Solutions and bring those questions into research, writing and teaching. Storytelling, sales management and creativity are the threads I keep following.

Connect on LinkedIn

And the story carries on at home.

Back to where it starts. With people.

06 / LIFE BEYOND WORK

My favourite part of the story.

A little sea air. A lot of us.

Bruce, Milan and Ellie hugging and smiling together at the beach
The three of us.Matching shirts. Big grins. My whole heart.
These are the bits I want to remember.
Ellie smiling in a white dress and patterned hat
EllieMy person. My wife.
My favourite smile.
Milan smiling in his black Chicago Bulls hoodie
Milan, 10Love this kid. A basketball nearby.
A whole world ahead.

The little moments
are the big ones.

Frida, the black and white dog from Monika’s DoggieRescue
FridaFrom Monika’s DoggieRescue.
Our weekend walking buddy.
We love this boy.

Still being written, together.One ordinary, lovely day at a time.

LET’S PUT IDEAS TO WORK.

What could we
work on together?

A room to inspire, an idea to test, a project to shape. Tell me what you have in mind.

01

Talks

Bring stories, sales and creativity to your next event.

02

Workshops

Explore a practical session for your team.

03

Teaching

Discuss a subject, guest lecture or teaching opportunity.

04

Research

Start a conversation about a shared research question.

Or just say hello.

hello@brucejahandideh.com

ABOUT THIS FIRST EDITION

Content & sources

This website brings together Bruce’s academic profile, author manuscripts and information he has supplied. Research interests and the 2026 UNSW teaching award were supplied by Bruce. The exact UNSW award title is awaiting confirmation. UTS Management’s announcement confirms recognition among its Top Teachers for the second half of 2025. Teaching subject groups and career details also draw on his supplied 2026 CV. The groups are editorial categories; the subjects span lecturer, unit convenor, guest lecturer and tutor roles.

The cover, endorsements and foreword excerpt for Bridge, Not Applause come from Bruce’s supplied manuscript. Endorser portraits are sourced from their linked media or speaker pages. The subtitle and description for A Life You Can Stand Behind follow the supplied September 2026 manuscript.

Books are presented as manuscripts or book projects, without release dates or purchase claims. Teaching institutions describe experience, not endorsements.